Notch: Performance campaign for Ricardo.ch

Ricardo.ch launches a broad marketing campaign every year in the run-up to Christmas. In 2014, this is exclusively online and a pure performance campaign. Notch Interactive designs and implements all communication measures. The campaign focuses on selling new fixed-price items and increasing traffic in the individual product categories. According to a statement, Ricardo.ch wants to position itself even more strongly as an online marketplace for new products. Commercial dealers who offer their products at fixed prices have been activated especially for the campaign.

In order to do justice to the strategic orientation, the communication consists of a specific targeting and a general reach part, with the latter aiming at the broadest possible target group. For the targeting section, sub-campaigns were designed that address different segments and feature different products or messages. Notch Interactive defined and narrowed down the segments and targeting groups together with Mediacom and Ricardo.ch. Regular tracking is used to continuously adjust the weighting in order to achieve the best possible performance of the campaigns. The banners and microsites are designed according to the defined target groups and needs.

The Ricardo.ch claim "Exactly my thing" is given more weight and is used prominently in marketing measures for the first time. It is visually modified to suit the respective target group.

The annual campaign will run from November 10 to December 21, 2014, and will be promoted using external and internal online advertising media. In addition, newsletters and various social media measures will be used.

Responsible at Ricardo.ch: Yves Mäder (Managing Director Ricardo.ch), Lars Hanf (Head of Marketing), Michel Noverraz (Head of Brand & Advertising), Lilian Prachoinig (Marketing Project Manager). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Jeff Gerber (creative direction), Marco Klein, Martin Stauch (art direction), David Elmiger, David Voges (text), Alain Aebersold, Jack Benz, Simon Thurnheer (design), Tobias Fuhlroth (technical direction), Stefan Schäfer (head of consulting), Vera Weber (consulting). Responsible at Mediacom: Andreas J. Bartneck (Director Interaction & Media Beyond Advertising), Stephan Sliwensky (Head of Interaction Consulting), Franz Klingler (Interaction Senior Planner).

Ricardo.ch/mkt/christmas/2014/household-appliances
Ricardo.ch/mkt/christmas/2014/toys
Ricardo.ch/mkt/christmas/2014/entertainment
Ricardo.ch/mkt/christmas/2014/accessories
Ricardo.ch/mkt/christmas/2014/sport
Ricardo.ch/mkt/christmas/2014/health
Ricardo.ch/mkt/christmas/2014/general