FCB Zurich/IPG: Bobby Car Drifts for Zurich
Zurich Insurance Austria offers more protection for families and everything that goes with it with Plus Beratung. This message has been spreading since the beginning of November, with the help of a viral film by FCB Zurich.
The film stars a young boy who races through his apartment in his tuned slide car and perfectly masters all the stunts and dangerous situations, such as drifting past valuable vases, in the best racing driver manner. The film is available in full length on the microsite Zurich.at/protection to see. In addition, racing sets for children, consisting of a racing overall and a Bobby Car, will be raffled off there. In addition, the campaign will be used in cinema, print and online. The film, which is based on the well-known Gymkhana films, was developed by the FCB Zurich agency as part of the Interpublic Group for Zurich Insurance and staged with the Wirz Fraefel Paal production company.
//www.youtube.com/watch?v=RbSOk3Gcgt0
Responsible at Zurich Insurance: Carine Andrey Marek; Sabine Weinberger. Responsible at IPG / FCB Zurich: Dennis Lück (creative direction); Flavio Meroni (art direction); Nemi Gajic (text); Elgee Wee, Isabelle Benz (graphics); Carmen Köll, Stephanie Schmutterer (consulting). Photo: Per Kasch. Responsible at Wirz Fraefel Paal: Stefan Fraefel (producer); Nina Wirth (production manager); Adrian Wisard (director); Michael Saxer (camera). Responsible at UM Media: Mathias Mayer (Client Service Director); Birgit Altrichter (Client Service).
