Vizner Borel: "Cinq étoiles" for Swiss wine

The campaign focuses on consumers with the message "At Denner, everyone is their own wine expert". This includes the opportunity, much used by wine lovers, to Denner-wineshop.ch Denner wines to rate and comment personally.

What a Denner customer's rating of a maximum of five stars can trigger among wine producers was dramatized by Vizner Borel in 2013 with the multi-award-winning film "Giacomo," which is set in Tuscany (Werbewoche.ch reported). This year, too, the five stars are causing a lot of excitement - this time not in Italy, but in Switzerland. An entire village in the popular wine region of Lavaux is upside down. In addition to the new film, which is once again packed with drama, emotion, and passion for wine, the campaign will also be accompanied in its second year by posters, the "Little Wine Lover" as a widely distributed wine guide, and online as well as POS measures. The new Denner wine film will be shown on TV and in arthouse cinemas throughout Switzerland from November 18, 2014.

Responsible at Denner: Petra Gayko (Head of Marketing Communications), Sabine Gassmann (Project Management Marketing Communications). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (CD), Jürg Waeber (concept/idea), Gian Maurizio (art direction), Markus Binggeli (strategy), Irene Stutz (consulting), JBW Media, Nina Rolle (media). Responsible at Stories Filmproduktion: Yves Bollag (producer), Michael Fueter (director), Christos Dervenis (production), Ueli Steiger (camera), Spacetrain AG (music), Peter Bräker (sound design), Jingle Jungle (sound studio).