Heads creates CI for NFS Digital Fabrication
The National Center of Competence in Research (NCCR) Digital Fabrication commissioned Heads Corporate Branding to develop a corporate identity. The result is a design that conveys the connection of technologies in an independent way.
Interdisciplinarity is a central feature of innovative research at the interface of architecture and civil engineering. National Centres of Competence in Research are funding instruments of the federal government. The NCCR Digital Fabrication is the first ever awarded by Switzerland in the field of architecture and civil engineering. It is based at ETH Zurich and is co-sponsored by researchers from EPF Lausanne, Bern University of Applied Sciences and EMPA. The goal is to combine various digital technologies with the physical building process. This should enable previously unimagined architectures, increase efficiency in production and improve the sustainability of buildings. To this end, the most talented scientists in the fields of architecture, structural design, materials and computer sciences, electrical engineering, mechanical engineering and robotics are cooperating. With this initiative, Switzerland is taking a global leadership role in the development of digital fabrication - in an area that is developing rapidly and is of global interest.
The logo is designed to remain coherent for all future but today unknown research approaches and results. The combination of the letters "dfab", the
Abbreviation for digital fabrication, symbolizes the interconnectedness of the various players and the interdisciplinarity of the research field.
Matthias Kohler, Director and Head of Research at the NCCR Digital Colorbrication: "Heads convinced us with their systematic approach to corporate design development and created a look that resonates with our very different reference groups."
