Notch: e-commerce platform created for Kitag

For Kino-Theater AG - Kitag for short - the website represents an important, revenue-relevant box office. For this reason, all user journeys were consistently geared towards ticket purchases. Cinema tickets can be purchased on all devices. Thanks to the new mobile tickets, you always have your ticket in your pocket, and those who use Swisscom Natel Pay can also pay for it conveniently with their cell phone bill. Those who buy tickets for their friends can send them directly from the platform via e-mail. All Carte Bleue holders benefit from a 10 percent discount at the cinema kiosk. The Carte Bleue is now also available virtually and can now be purchased directly online.

Besides the transaction mechanisms inspires Kitag.com moviegoers to the perfect cinematic experience thanks to generous and emotional artwork of all current and future films, according to a statement. Trailers, background information and cast lists also make it even easier to choose the right film.

Kitag.com is also a news platform. Thanks to editorial content and various links to different social networks, movie fans can follow their favorite stars and are guaranteed not to miss any news. To generate attention for the new website and its new features, Notch Interactive has also produced a cinema and TV spot.

As part of the complete overhaul of the platform, measures outside the website were also visually redesigned, such as popcorn bags, 3D glasses and gift cards. The flat and reduced design creates calm and clarity in the overall appearance and thus puts the focus on the essentials - the films.

Responsible at Kitag: Philippe Täschler (CEO), Patrick Schneider (Project Management), Monika Rhyn (Quality Management). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (Producing Director), Sophie Murbach (Project Management), Jeff Gerber (Creative Director), Marco Klein (Art Director), Jürg Schaeppi (UX/UI, Screendesign), Alain Aebersold (Design), David Elmiger (Copywriter), Tobias Fuhlroth (Technical Director), Christian Schürmann (Programming), Sebastian Manger (Programming), Martin Bächtold (Programming), Jonas Huber (Programming). Responsible at Create Ctrl: Dr. Klaus Rolshausen (overall responsibility), Andreas Leutenmayr (project management), Volker Fuchs (programming) Sound Design: Jingle Jungle, Zurich.