Lanter Design becomes Real
The St. Gallen agency Lanter Design becomes Echt. Agency management, board of directors and address, however, remain the same.
In 2010, after the retirement of the company's founder Martin Lanter, management members took over the design agency based in St. Gallen. The new name is the expression and quintessence of four years of further development and cultural change, according to a statement. What has remained is the enthusiasm for brands: from market analysis, brand positioning, brand concept, packaging design, communication design, product advertising to dummy construction in the in-house dummy laboratory - everything from a single source. Real is a 25-person creative team consisting of strategists, designers, concept writers, copywriters, polygraphers, lithographers and 3D specialists.
