Ammarkt: Campaign for Swica bonus program
Ammarkt launches a campaign for Swica's new Benevita bonus program and shows that a healthy lifestyle now pays off.
With the Benevita bonus program, Swica continues to position itself as a pioneer in health promotion and prevention. For the first time, a healthy lifestyle has a direct impact on health insurance premiums. Ammarkt's cross-media campaign implements this innovative idea with text messages in the action space of the health-conscious target group. Thus, the campaign can be seen at various touchpoints of the target group, such as fitness clubs, indoor swimming pools, climbing gyms, tennis-squash halls, ice rinks, dry cleaners, sports stores, but also on billboards at golf clubs, rope parks, swimming pools, mountain railroads, etc.
A direct link leads the interested parties to the landing page Swica-benevita.ch. This landing page is the interface for the entire digital campaign, where publicity reports, display campaigns, a broad webshop, Facebook and YouTube campaign, and various Google measures converge. This new campaign pays into Swica's clear quality strategy.
Responsible at Swica health organization: Michael Schneider (Head of Marketing); Helena Gubernale (Brand Management Specialist). Responsible at Ammarkt: Ralf Kostgeld (Creative Direction); Jan Maurer, Erika Müller-Lusti, Michael Schmid (Consulting); Jan Walser (Art Direction); Günter Kasel, Aron Herz (Text); Christian Brunner, Alessia Ferrari (Graphics); Adrian Schiess, Jeremy Zahner (Digital); Thomas Zellweger (Media); Phil Klaes, Melanie Oettli, Yvonne Graf (Face); Daniel Huwyler, Florian Zimmermann (Ace2ace.ch).
