Goldbach Interactive: Follow-up campaign for Anibis.ch

They advertise the diversity of Switzerland's largest classifieds portal in 15 different TV spots. Adapted print and poster subjects and a wide variety of online advertising media flank the TV campaign. Originally popular mainly in French-speaking Switzerland, a first wave of campaigns at the end of 2013 made the portal Anibis.ch also known in the German-speaking part of Switzerland. According to the press release, the second wave is intended to build on this success. The aim is to increase brand awareness and also the number of advertisements in German- and French-speaking Switzerland.

Conceived and realized by Goldbach Interactive, the current work uses last year's most successful channels TV, print and poster to proclaim the well-known Anibis.ch slogan: "Act now!". To illustrate the variety of products on offer, Goldbach Interactive has produced an exceptionally large number of TV spots: A total of 15 variants will be seen. In French-speaking Switzerland, posters are to attract attention.

Large-format online advertising media accompany the offline measures throughout Switzerland. Unlike last year, they no longer link to a campaign microsite, but directly to anibis.ch. A competition will soon be launched there to encourage visitors to stay even longer and discover the colorful and varied product world at length.

Responsible at Anibis.ch: Patrik Hagi (Director Anibis.ch), Andreas Schrag (CMO, Scout24), Nadine Lennartz (Marketing Manager, anibis.ch), Fabian Wydler (Head of Online Marketing, Scout24), Grégoire Jacob (Online Marketing Manager, Scout24). Responsible at Goldbach Interactive: Thomas Schrämli (overall responsibility), Katrin Sprenger (consulting management), Oliver Kuhn, Patrick Blajh (project management), Cyrill Schneider (creative direction), Jae Erne, René Schoedon (art direction), Dominic Wirz (text), Patrick Julier, Maurus Gross (motion design).