Customer growth and pitch wins

Various agencies are pleased about customer growth and pitch wins. Included today: Publicis, Serviceplan Suisse and Bucher DTP.

Publicis: Heineken new in the portfolio

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Heineken Switzerland is now relying on the services of Publicis to promote its traditional main brand Heineken. The agency at Stadelhofen prevailed over three competitors in an evaluation in August. The first results of this collaboration are expected to be seen in early 2015.

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Serviceplan is the new media agency of Swiss Marketing

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Swiss Marketing has found a new partner for communications, media relations and public relations in Serviceplan Public Relations Suisse. Since September 1, the PR agency has also been in charge of Swiss Marketing's media office. Swiss Marketing and Serviceplan Public Relations Suisse have entered into a long-term partnership. As a first mandate, the Zurich PR agency will take over the function of the media office of Swiss Marketing, the professional association for marketing experts, as of September 1. Further mandates are planned.

Through the partnership, Swiss Marketing is externally expanding its competencies in the areas of communications, media relations and public relations. The close collaboration is initially planned for the next three years. Uwe Tännler, President of Swiss Marketing: "With this partnership, we want the association to continue to grow. We are pursuing internal and external growth targets, and in Serviceplan Public Relations we know that we have a competent and well-connected communications consultant and partner at our side."

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Bucher DTP wins pitch for the Feldbreite quarter, Emmen

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The advertising agency Bucher DTP from Nidwalden was awarded the contract by Redinvest Immobilien Luzern for the conception and realization as well as for accompanying cross-media measures of the building sites "Fratello & Sorella", which will be built on the future quarter Feldbreite in the municipality of Emmen LU. Bucher DTP prevailed in a multi-stage competitive presentation for the real estate project. First works will be seen in the first quarter of 2015.

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