Leo Burnett whispers the price for Volvo
The Swedish automaker's fall campaign gets an extra boost via radio. Leo Burnett is responsible for the campaign.
How do you communicate price advantages for a premium brand without scratching the image? Leo Burnett Switzerland speaks from the heart with one truth: everyone likes to show that they can afford luxury. But not everyone has to know how they got there. So the spots whisper exactly that part of the story that people usually only tell behind closed doors.
Responsible at Volvo Car Switzerland: Beat Fritschi (Commercial Director), Jessica Mirelmann (Communications Manager). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Bastian Otter (text), Tiffany Gaggia , Dominik Mätzener (consulting), Erasmo Palomba (art buying); responsible for Jingle Jungle: Gregor Rosenberger (production).
