TBS: CD program for CP pumps implemented
With the realization of all sales documents, TBS completed the implementation of the CD program for CP Pumpen. The creation of a new trade fair stand look and the lettering of the field service vehicles were also part of the package of measures.
The redesign of the sales documents by TBS & Partner followed all along the line the agency had conceived in advance for the internationally active pump manufacturer headquartered in Switzerland. In addition to CP's brochures and factsheets, which are specifically geared to the innovative pump manufacturer's high-quality high-tech products, TBS also provided various promotional items and giveaways.
In all the measures implemented, TBS & Partner made sure to communicate sustainability and innovative power as the two central brand elements of the company - and to visually stage these in line with the claim "cleaner pumps, cleaner planet". The trade fair stand developed for international trade fairs and the newly labeled field service vehicles are also presented in the typical CP look after the successful implementation by TBS & Partner, which harmoniously combines nature and technology.
Responsible at CP Pump Systems:Caroline Hug (Senior Marketing Manager); Julia Fitzi (Sales / Marketing Assistant). Responsible at TBS: Jürg Neuenschwander (overall responsibility), Christian Tobler (art direction); Nadine Agosti (consulting); Claudio Fornito (polygraphy); Heini Fümm (photography).
