Sweet tickets on thousands of iced tea lids
Jung von Matt/Next turns the Migros Ice Tea lid into an admission ticket this summer.
To mark the brand's 30th birthday, Migros is sweetening the Swiss summer: the lids of Pet bottles will become free admission tickets to zoos, swimming pools and museums throughout Switzerland. With the "Sweet Ticket" promotion on Sweet-ticket.ch Migros would like to thank its customers for their loyalty, according to a statement on Friday. After all, the Swiss are world champions at drinking ice cream.
For the birthday of Migros Ice Tea, Jung von Matt/Next developed a cross-media campaign. Online advertising media (web and mobile), advertisements and stickers on the bottle caps draw the target group's attention to the "Sweet Ticket" anniversary campaign. On the website, the target group can use a code (from the sticker on the cap) to secure free admission tickets for various activities.
The anniversary promotion lasts until September 14, 2014.
Responsible at Bischofszell Nahrungsmittel: Arnold Graf (Key Account/Product Group Manager). Responsible at Jung von Matt/Next: Markus Schärer (Executive Digital Direction), Sam Sherbini (Concept), Marco Zimmerli (Art Direction), Andrea Klainguti (Screen Design), Stefan Ganz (Text), Tanja Jablanovic (Graphics), Amir Ferhatbegovic (Project Management), Christine Bigler (Consulting), Nathalie Eggen (Public Relations), Ralf Brändli, Jonas Grümann (Technology).
