Publicitas expands TV marketing expertise
Patrick Zanello, aktueller CEO von News & Sport Factory, ein Startup spezialisiert in der Vermarktung elektronischer und digitaler Medien, stösst mit seinem Team per 1. August 2014 zu Publicitas.
The marketing expertise and media portfolio of News & Sport Factory will significantly expand the range of services in the marketing of advertising space on screens within Publicitas. The expansion of the TV department at Publicitas with the know-how and media portfolio of News & Sport Factory, meets the need of the advertising market for national solutions consisting of quality media brands, according to the statement. Publicitas will develop synergies between the different media - TV, mobile, online, tablet, cinema - as well as further develop its TV marketing portfolio.
In an increasingly fragmented media landscape, premium media offerings such as the new Swiss TV S1, the Swiss advertising window Eurosport, Golf Channel or BFMTV, as well as websites and apps such as Euronews, Le Point, L'Express, Sportal HD or Ron Orp, allow advertisers to convince their consumers of the quality of their offerings in an effective way. The News & Sport Factory team will reinforce the TV team at Publicitas from the first of August 2014, developing its expertise in major thematic areas such as sports, information, culture and entertainment. The TV department at Publicitas will be led by Patrick Zanello, now CEO News & Sport Factory and future Head of TV at Publicitas....
