Walder,werber launches "Ida Easy
Walder,werber created the brand testimonial "Ida Easy" for the new Easysupplies campaign. In four different TV commercials, the sprightly lady with the smart mouth makes it clear that she has a total grasp of the digital world.
Whether blogs or Wi-Fi, "Ida Easy" finds everything "fully easy" - as if she were a true digital native. The commercials for the Easysupplies online store for office supplies can now be seen on regional TV stations. But the new advertising face is also active in print and online media. The Easysupplies image spots are supplemented by direct mailings, billboard advertising at universities, online banners and mobile landing pages. And modern as she is, "Ida Easy" is also busy courting new likes on Facebook. In addition, a Switzerland-wide promotional campaign is being carried out at well-frequented locations as part of the campaign.
Walder,werber developed the idea, the concept and the complete campaign and was also responsible for the planning and realization of all measures in all media.
Responsible at Ecomedia: Sandra Hurter-Plattner (Head of Marketing & Purchasing), Adrien Vuilleumier (Customer Marketing Manager). Responsible at Walder,werber: Sandro Walder (overall management), Stefan Moeschlin, Flurina Decasper (concept/text), Caroline Breitenmoser, Anna Kindlimann (graphics), Corsin Kessler (DTP), Melanie Poltéra (consulting). Film production: Stephan Pepi (Filmpartner.ch).
//www.youtube.com/watch?v=aIz_5kdw1QU
