Ponies in love and a breath of fresh air in the sauna: this year's summer campaign is primarily intended to further increase brand awareness and knowledge of the range of products available at Brack.ch. After the company updated its corporate design in 2012 and used TV advertising for the first time in two advertising waves in 2013, Brack.ch was able to significantly increase its empirically determined awareness among the population compared to the measurement before the start of the campaign, the company writes in a statement on Wednesday.
The Brack as a TV star
Conceptually, Brack.ch 2014 continues what the online retailer started with the first three spots from last year: The actual "star" in the two new spots is also the "Brack": The Brack.ch logo - in short: "dä Brack" - stands in the spots for a radio receiver, a quadrocopter or one of the other 60,000 products that the company delivers from its own state-of-the-art warehouse in Willisau, Lucerne.
As always, the accompanying online and print marketing activities will be conceived by Brack.ch marketing itself and implemented completely in-house, including design.
Responsible at Brack.ch: Markus Mahler (CEO), Lea Klingele, Patrick Hoerdt, Marco Bugno, Stephanie Herzog.