Notch Interactive: World Cup competition for Ricardo.ch
Notch Interactive has created a World Cup competition with attractive prizes for Ricardo.ch. The goal of the game is to mow a soccer lawn as fast as possible.
Many companies are bringing promotions and campaigns to the pitch for the World Cup. It's not easy to create something eye-catching and new. Notch Interactive has created a World Cup competition for ricardo.ch that ensures relevance even before kick-off: We crown the king of the pitch - no, not a professional footballer, but the best groundsman.
Ricardo.ch commissioned Notch Interactive with the conception and creation of a sweepstake that is involving and as entertaining as possible. In addition, the game should encourage visitors to participate again and again, i.e. during the entire World Cup period.
The most important prerequisite for a successful World Cup match is good preparation. For the teams as well as for the groundsman: Without a well-kept lawn, the ball won't roll smoothly. This is where the World Cup game from Notch Interactive comes in: The aim is to mow the soccer turf as well and as quickly as possible in a given time. By mowing the lawn, the player earns points. And the more often and better he plays, the higher his place on the ranking list. There is an original World Cup ball and other great prizes to be won.
The World Cup game integrates World Cup products from the Ricardo.ch range and also takes up the current campaign of Ricardoshops.ch, Switzerland's new online shopping center. The game is communicated on internal and external banners and runs from the end of May to mid-July 2014. Link to the game: Campaign.ricardo.ch/rasenkoenig
Responsible at Ricardo.ch: Yves Mäder (Managing Director ricardo.ch), Lars Hanf (Head of Marketing), Michel Noverraz (Head of Brand & Advertising), Lea Bieri (Marketing Project Manager).
Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Jeff Gerber (creative direction), Marco Klein, Martin Stauch (art direction), David Elmiger, David Voges (text), Alain Aebersold (design), Stefan Schäfer (head of consulting), Vera Weber (consulting), Michael Kempf (programming).
