M&C Saatchi: Thomy is looking for the summer star

Thomy selected M&C Saatchi Geneva in an agency pitch last fall to launch a series of new products. The agency drew on Thomy's proven communications world and found a platform for launching new products for this year's barbecue season, the "Thomy sucht den Sommer Star" series. Based on the world of well-known TV shows, M&C Saatchi worked with production company Markenfilm to create two new TV spots for the product innovations "100 % natural sauces" and mustards with Swiss Alpine herbs, chili and apricot. "Thomy sucht den Sommer Star" is also visible at POS and can be experienced by consumers through an online voting competition. Numerous other means such as Coop carrier bags, events, sponsoring and website are used.

Responsible at Nestlé Switzerland - Thomy: Miguel Serrano (Business Executive Manager), Frank Wilde (Marketing Manager), Mandy Illing (Brand Manager), Johanne Cantin (Brand Manager). Responsible at M&C Saatchi: Olivier Girard (Creative Director), Romain Gilodi (Art Director), Vincent Schäublin (Digital Art Director), Boris Declerck (Copywriter), Hélène Ferte (Graphic Design), Elodie Straub (Account Manager), Nina Hugentobler (Client Service Director), François-Louis Noël (Strategic Planning). Responsible at Markenfilm Switzerland: Heinrich Reinacher and Stefan Schorer (producer), Stig Bergqvist (director), Alex Kirschner (music composition), Martin Stäheli (sound design).