Trio: Honda Anniversary Communication
In 2014, Honda celebrates its 40th anniversary on the Swiss market. For this occasion, the Lausanne agency Trio has implemented various communication measures.
In the online area, Trio launched a website and an app. In print, a flyer was published presenting all the special series of this anniversary year as well as the new brand ambassadors. Steve Guerdat, Nino Schurter, Dominique Aegerter, Belinda Bencic and the Young Boys are figureheads of Swiss sports and are expected to go much further with Honda in the future. According to the press release, product advertising was not neglected either: Agence Trio organized a leasing and stockroom communication for Honda. Throughout Switzerland, advertisements, posters, POS material and radio spots draw attention to the well-known car manufacturer. Trio thus got off to a flying start in Honda's anniversary year.
Responsible at Honda Motor Europe Ltd: Jan Spytek (Department Manager Marketing).
Responsible at Agence Trio: Nicole Limardo and Christa Rastogi (consulting), Michael Kamm (overall responsibility), Timo Kirez (creative direction), Naila Maiorana (art direction), Fabian Monod (graphic designer), Nadine Borel (text), Christophe Muller and Gaël Tran (multimedia), Pascal Bigler (desktop).
