Metzgerlehner conquers the hearts of the target groups

People who lead an active lifestyle often lack the time to eat healthy. That's why Biotta created Veggies: Sustainably produced smoothies for young urban target groups. They are promoted by Metzgerlehner.

The launch campaign for the organic drinks has been in operation since this week. The focus of the communication is on the product and its natural ingredients. They are brought to life in lovingly composed images and inspire a hedonistic generation for organic convenience, according to a statement from the agency on Wednesday.

Responsible at Biotta:Clemens Rüttimann (Managing Director), Eva Liebelt (Project Manager Marketing).Responsible at Metzgerlehner:Michael Rottmann, Patrick Meyer, Janine Aebischer, Vasco Bickel (creation), Silvan Metzger, Mirjam Eberle (consulting), Bruno Breitenmoser, Ursula Trottmann (production); photography: Patrick Rohner.

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