Crossmedia Award 2014: Shortlist stands
For the 10th time, the Crossmedia Award is entering the decisive phase: Seven of the 34 campaigns submitted had withstood the scrutiny of the creative jury of experts and secured a place on the shortlist.
The countdown is now on until May 15, 2014, when the winners of the Crossmedia Awards will be honored and celebrated extensively at the subsequent Goldbach Award Night at Zurich's Kaufleuten.
Preparations are in full swing for the tenth Crossmedia Award, which again this year is endowed with 10,000 Swiss francs and has an influence on the annual creative ranking published by "Werbewoche". The independent jury of experts, headed by Marco Taborelli (Marco Taborelli Consulting), has nominated the following seven outstanding cross-media campaigns for the shortlist (in alphabetical order):
| Campaign | Customer | Agency |
| BMW Ecoist | BMW Switzerland | Serviceplan |
| GRF Enavant Grischun | Grisons vacations | Jung von Matt/Limmat |
| Kuoni - Travel your dream | Kuoni travel | Serranetga |
| Mobijeunes - Who Believes | Mobiliar Insurance | Wirz advertising |
| Pro Infirmis - Who is perfect | Pro Infirmis | Jung von Matt/Limmat |
| Put Tibet back on the map | Tibetan Youth Association | Jung von Matt/Limmat |
| Swiss - Seats for Switzerland | Swiss | Publicis |
Which campaign ultimately won over the jury with its innovative and intelligent networking of cossmedia content will be announced on May 15, 2014, when moderator Marco Fritsche and Goldbach Group CEO Michi Frank jointly present the Crossmedia Award, ushering in another legendary Goldbach Award Night. If you would like to see the seven finalists for yourself and experience the Award Night live, register at mediarena.ch
