Comfortably to the most beautiful views of Switzerland
Leo Burnett Switzerland has designed a new summer campaign for Switzerland Tourism. The focus is on the beautiful views that Switzerland has to offer.
The main elements of the campaign are a film with the two mountain people Sebi & Paul. As well as a print and poster subject matching the film. "The higher you go in the Swiss mountains, the more spectacular the views" is the main message of the campaign. This year's spot accompanies Sebi & Paul as they climb to the top of a mountain. On the way, the two nature experts discover not only the diversity of the Swiss mountain landscapes but also their natural inhabitants. They come across traces of marmots, martens, ibexes, and finally a track that even they can't interpret: that of a Chihuahuas Papillons. The little dog and her mistress represent those vacationers who leave crampons and mountain ropes at home and instead prefer to take a leisurely ride up to the summit in a mountain railroad.
//www.youtube.com/watch?v=doXm0Dh4-E4
The spot, conceived by Leo Burnett Switzerland, was realized by director Michael Fueter and the film production company Stories. The print motif was realized by photographer Stephan Schacher. The campaign is being used around the globe in German, French, Italian, English, Dutch, Spanish, Portuguese, Korean, Chinese and Russian.
Responsible at Switzerland Tourism: Jürg Schmid (Overall Responsibility/Director), Nicole Diermeier (Head of Marketing), Rebecca Krausse (Marketing Manager Summer), Livia Eberhard (Product Manager Summer). Responsible at Leo Burnett Switzerland: Peter Brönnimann (ECD), Simon Staub (CD), Martin Arnold (Text), Johannes Dörig (AD), Sylvia Kohler, Lea Gerber, Tobias Schoen (Consulting), Suzana Kovacevic (Art Buying/FFF). Responsible at Stories: Yves Bollag (film production), Michael Fueter (director), Roli Schmid (camera), Spacetrain (music), Jingle Jungle (sound). Photo: Stephan Schacher (photographer) Beda Schmid (photo assistant).
