A bronze pencil was awarded in the category "Interactive - Other Digital Solutions" for the digital newspaper holder of the Neue Zürcher Zeitung. Pro Infirmis made it to the top with the Mannequins in the category "Interactive - Online Videos Public Service/Non-Profit". Pro Infirmis was also shortlisted in the category "Public Service Experiental Advertising - Ambient & Guerilla". Alexander Jaggy, who was himself a juror at the One Show two years ago, is enormously pleased about the pencil: "To get among the finalists is already a hard piece of work. Especially for a non-Anglo-Saxon agency. But to win one of the coveted pencils right away is really great."
The One Show is one of the toughest competitions in the world, along with D&AD. In 2013, the festival had 20,000 entries from 59 countries. Also making it onto the shortlist were Leo Burnett with the "Slow Food" animals (twice) and Publicis with the Renault "Rear-View Mirror" campaign.