Leo Burnett: Turnaround rates also in Germany
The Swiss Life reversible sets from Leo Burnett are also a successful Swiss export product: The campaign was launched in Austria and the Czech Republic a few months ago. Now it is also being used in Germany from Switzerland.
The campaign for Swiss Life Germany, which was launched in early March, uses posters in Munich, Hanover, Berlin, Cologne, Hamburg, Frankfurt am Main, Leipzig, Paderborn, Stuttgart and Bremen as well as print and online media such as Stern, Handelsblatt, Welt and FAZ. The Wendesatz campaign was the most awarded poster campaign in the world in 2013 (Werbewoche.ch reported).
Responsible at Swiss Life: Andreas Fischer (Director Corporate Communications, Swiss Life Germany); Irene Fischbach (Head Marketing & Communications, Swiss Life Market Unit International). Responsible at Leo Burnett Switzerland: Rolf Zimmermann (overall responsibility); Dominik Mätzener (consulting); Peter Brönnimann (creative direction); Reto Clement (art direction).
