UBS e-banking is Master of Swiss Web 2014

The Best of Swiss Web Awards were presented in Zurich for the 14th time. The UBS e-banking solution was voted "Master of Swiss Web 2014" by a clear margin in the sold-out Kongresshaus with 750 guests.

The Swiss bank's e-banking service impressed the more than 100 jury members in several categories, winning two gold buoys in the Technology and Mobile Web categories and securing one silver and four bronze medals in other categories - and was consequently also voted "Master of Swiss Web 2014" thanks to its high popularity with the Saalp audience.

It was not difficult for the jury to choose "UBS e-banking". The members explained: "UBS's comprehensive e-banking tool shows a determination and spirit of optimism that many competitors lack." The jury praised the numerous services and possibilities of the investment, integrated into a well-structured web offering. "Numerous usability features and their consistent use contribute to a consistent surfing experience," said the jury in its statement.

Golden buoys in the Zurich night sky

Of the 396 projects submitted, ten received a gold award, 28 a silver award and 44 a bronze award. Swisscom won gold in the Digital Branding Campaigns category with "All eyes on the S4". "An extremely witty idea and successful implementation" was the jury's praise for the promotional event.

The "Mobiliar Performance Campaign 2013" also won gold in the Digital Performance Campaigns category. The jury was completely convinced: "With this campaign, Mobiliar succeeded in generating an above-average number of leads in the urban regions of Zurich and Geneva. A strong concept with a very successful implementation."

In the Public Affairs category, the winner was "Public Eye Awards", whose campaign website particularly impressed the jury with its "beautiful design and best usability". However, "Interhome" had the best usability of the evening and was awarded gold in the Usability category for the relaunch of its booking portal. "The intuitive navigation and the carefully implemented interaction model make the booking portal a first-class user experience," said the jury in its statement.

With "Minimania", Migros achieved one of the company's most successful promotions and, according to the jury, "contributed to achieving tangible record results, particularly in the web and social media area." The jury awarded the project gold in the online marketing category.

In the newly defined Business category, the real estate marketing company "" came out on top and won gold. The jury praised the business model for having "internalized the web DNA."

The most innovative project of the year, and therefore the winner in the Innovation category, is the "Digital Newspaper Holder" from the Neue Zürcher Zeitung. The jury found the idea "great, inspiring, terrific." In this year's special category Move - Moving Image on the Web, "Pro Informis Mannequins" took gold. The jury was delighted: "Impressive and with wonderful music, this film has generated over ten million clicks. A masterpiece."

The jury did not award any projects gold in the Creation category this year. "A lot of very good work, but no absolutely outstanding wow project" was the jury's verdict.

You can find the complete list of all gold, silver and bronze winners here on this website

Honorary award goes to Bea Knecht 

The 2014 Honorary Award went to Bea Knecht, co-founder and Chairman of the Board of Directors of Zattoo, the Zurich-based live web TV provider. Bea Knecht's special achievements include co-founding one of the first live TV providers (players) in the world. Together with partners, she combined three innovative industry challenges into a single business model: Third-party exploitation of TV signals, innovative streaming technology and a software-based multi-platform.

Thanks to Bea Knecht's great personal commitment, a financially independent and successful European company based in Switzerland has been established. With broadcasting rights for more than 150 channels and around 3.5 million registered users, Zattoo represents Switzerland as an innovative country with leading mobile and stationary broadband coverage.

The laudatory speech for the honorary award winners was given by another media pioneer: Roger Schawinski paid tribute to the work of Bea Knecht in an original speech.


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