SDV Award 2014: Shortlist announced
It is still unclear who will win the Swiss Dialog Marketing Award 2014. The jury has already decided on the shortlist in the 17 categories. The winners will be announced at the award night on June 6, 2014.
"2014 is a solid vintage. We were able to evaluate many good works on a wide variety of topics," says Christian Huldi, chairman of the jury. The well-mixed jury with specialists from all areas of dialog marketing took a particularly critical approach this year. A further step in the direction of quality of the award was clearly noticeable here", says Milo Stössel, President SDV. This year, once again fewer certificates were awarded than in previous years.
The judging itself took place on March 5 and 6 following the vernissage and exhibition at the Folium. The jurors were pleased with the new digital jurying via iPad and were able to evaluate the works in 17 different categories with little administrative effort. Submit.to, the company that has simplified the judging of awards such as DMVÖ, Caesar, ensured smooth judging, according to the statement. On the part of the jurors, the consistently high quality of the submitted work was praised overall. They saw solid dialog competence with a wide variety of solutions and approaches, and surprisingly strong dialogs in the digital categories.
| Number of works | Submitter |
| 8 | Wirz Wietlisbach Dialog |
| 6 | Leo Burnett Switzerland |
| 5 | Serviceplan |
| 5 | Y&R Group Switzerland |
| 3 | GKK Dialog Group |
| 3 | One Marketing Services |
| 3 | Wirz advertising |
| 2 | Ogilvy One |
| 2 | Publicis Communications Switzerland |
| 2 | Red Works |
| 1 | Contexta |
| 1 | Eyekon |
| 1 | Formula Three |
| 1 | Four advertising agency |
| 1 | Huguenin |
| 1 | Jung von Matt / Limmat |
| 1 | Notch Interactive |
| 1 | Rembrand |
| 1 | SBB |
| 1 | Serranetga |
New this year, all competition submissions can be viewed in an online exhibition - Click here for the gallery: Sdv-award.ch/online-exhibition
