Ogilvy gets Ford service performance in shape
Für die jährlich wiederkehrenden Frühlingsangebote von Ford Service ist eine breit angelegte Kampagne geplant, für deren Idee und Umsetzung sich Ogilvy & Mather verantwortlich zeichnete.
Ford Service is the Ford department that takes care of everything related to their customers' vehicles. From maintenance and repairs to car care and an extensive selection of accessories.
The centerpiece of the campaign is Ogilvy & Mather's key visual, according to the release. The "form-giving" idea was implemented as the main advertising medium on a flyer presenting the special spring offers from Ford Service. In a print run of 150,000, the flyer was used on the one hand as sales support at the dealers and on the other hand as an insert in other Ford communication media. The flyer was also supported by posters, rotairs and banners at the POS, as well as dealer advertisements and Internet banners.
Responsible at Ford Motor Company Switzerland: Jördis Kutscher (FCSD Marketing Supervisor), Lucien Krebs (FCSD Marketing Coordinator). Responsible at Ogilvy & Mather: Jonathan Schipper (overall responsibility), Priska Meyer (AD), Marc Schwitter (text), Marcel Kohler, Sascha Isenschmid (production), Max Brunner (consulting).
