ZB Werbung: Action for the Mobilcity in Bern
Commuters in the canton of Bern wondered last week: What's behind the message on the hanging boxes? Who's going to lay me? The man behind the campaign is Chrigu Stucki, a wrestler who is promoting Mobilcity in Bern.
On the current posters, the wrestler challenges future trainees to compete against him in a show fight at Mobilcity in Bern on 12.04.2014. To mark the official opening, the competence center for the automotive and transport industry is hosting an open day. With this campaign, the commercial vehicle association Astag wants to motivate as many young people as possible to take a closer look at the apprenticeships on offer at Mobilcity.
Stucki Chrigu has been the ambassador for all apprentices in the transport industry for years. The aim of the public transport advertising campaign was to target young people.
The campaign was implemented by ZB Werbung and APG|SGA. In addition to an SMS competition, other instant prizes can be won on the website Flachleger.ch or in the corresponding Facebook competition.
