Location marketing for the Zurzibiet
Megura has realized an image campaign for the Zurzibiet in the north of the canton of Aargau.
There are too many good reasons to make the Zurzibiet a place to live and work to be able to communicate them all at once, according to a press release issued on Thursday. The campaign is therefore concentrating on attracting the necessary attention: By means of "people like you and me" who live and work in the Zurzibiet. They are portrayed in their work outfit and at the same time in their leisure look via a mirror. In this way, the agency gets to the heart of the issue of "living and working in the Zurzibiet".
The campaign aims to strengthen the sense of community among locals as well as arouse the curiosity of potential newcomers. It consists of posters, advertisements, transport advertising, postcards and the website Advantage-zurzibiet.ch together.
Responsible at Wirtschaftsforum Zurzibiet: Peter Andres (Managing Director). Responsible at Megura: René Utiger (project management), Seraina Hoffmann (consulting), Mariana Haerri (concept & design), Emil Enzler (online), Thomas Wirth (concept & text), Dominik Golob (photography).
