Jim & Jim: Campaign created for Stucard.ch

With the "Advantageman," the agency Jim & Jim, which specializes in youth and student marketing, has created an anti-hero with a hipster look as the new face of Stucard.ch. The masked "freak" with mullet hairdo and 80s moustache unexpectedly appears as the alter ego of young people while shopping and reminds them in a quirky and forceful way to benefit from the countless Stucard.ch discounts and thus save. The unconventional art figure is intended to further activate the use of the offer by existing members and to emotionalize the services and advantages of STUcard.ch.

To promote the "Advantageman" and the Stucard.ch offer, Jim & Jim designed and implemented a comprehensive launch campaign. At the center is the claim "Be Smart. Use Stucard." The agency is responsible for the creation of the character, TV and cinema spots, advertisements, online and social media measures as well as guerrilla actions and promotions. In the spots, the "Advantageman" can be seen in action right away: A young person who neglects to take out his Stucard and save while shopping is admonished by the masked anti-hero with slaps in the face until he digs out the Stucard.ch from his wallet and makes use of the discount.

Responsible at Stucard.ch: Marc Schlüssel (overall responsibility). Responsible at Jim & Jim: Fabio Emch (overall responsibility), Tobias Bonfanti (creative direction), Cyrill Steiner (promotions & events), Marion Reinhard (social media).