Customer growth and pitch wins

Jung von Matt/PR is new agency for Explain.it educational films

Jung von Matt/Public Relations is now supporting Explain.it in its market entry into Switzerland. In addition to marketing and communications consulting, the mandate includes the development and implementation of a PR strategy for earned and owned channels. "We chose Jung von Matt/Public Relations because the agency showed us creative and alternative ways to traditional media relations," says Thomas von Festenberg, Head of Sales & Marketing Switzerland at the Munich-based company.

Explainer films from explain.it reduce content to the essentials and get to the heart of complex topics. The young team with headquarters in Munich consists of fifteen conception professionals, online specialists and post-production cracks. The services of explain.it are offered in this youtube movie explained.

USM celebrates with Scholz & Friends.

Scholz & Friends Switzerland wins the mandate from USM Schärer Söhne for the campaign celebrating the 50th anniversary of the USM Haller modular furniture system, which has been conquering the office world since 1965 and increasingly also the four walls at home. It is not without reason that the modular design icon is one of the ongoing exhibits at the Museum of Modern Art (MoMA) New York.

Scholz & Friends convinced the jury with a progressive, content-centric campaign concept that does not simply celebrate the past, but develops the brand further in order to tap into new markets and target groups. The cross-media orchestrated campaign consisting of print, PR, event, point of sale, social media and digital media will be implemented in the anniversary year 2015 from Europe via the USA to Japan.

New PR accounts for 360 Brand Connection in the footwear sector

The footwear brands Cat, Cubanas, Hub, Satorisan, Sebago and Softinos have now placed their trust in the PR agency on Lake Zurich. The public relations work for these brands, which are all distributed by D'nG Brands in Switzerland and Austria, focuses on increasing awareness of and demand for the brands in the Swiss market. The PR agency is pleased to add six very different brands to its portfolio. Owner and managing director of 360 Brand Connection Pirmin Oklé in addition: The co-operation fits ideally to our strategy. We want to develop even more in the direction of lifestyle."

While attributes like "hard and honest work" form the brand core of Cat Footwear, the founders of Sebago were passionate sailors with the courage and ambition to create something new. The central idea at Hub Footwear was to see the big city as a collection of networked hubs through which like-minded people meet and exchange ideas. For example, in public parks, crowded subway stations, or a sushi restaurant. With the slogan "happy feet" softinos convey feelings of happiness for the feet, cubanas celebrate Cuban lifestyle. Satorisan is inspired by figures of the Japanese folk belief "Yokai" and stands for universal values such as enlightenment, contentment and happiness.