Havas for CS: More is more

The film by director Andrew Becker promotes the high savings interest rate of the Bonviva banking package. It shows tennis superstar Roger Federer as a person who thinks about the values that really matter. It all culminates in his statement that less is not always more, but that "more is more.

The spot is accompanied by advertisements, POS and online measures, and radio spots. The campaign can be seen throughout Switzerland from February.

Responsible at Credit Suisse: Tarkan Özküp (Head of Marketing Switzerland, overall responsibility), Daniel Fischer (Head of Marketing Private & Wealth Management Clients Switzerland), Olivia Zechner, Karina Chodorowska, Deborah Brun (Marketing Bonviva & Viva), Anja Herrmann, Michael Bürgin, Marisa Piffari, Delila Kurtovic (Advertising). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Michael Kathe, Axel Eckstein (creative direction), Claude Eberhard (creative direction online), Jan Hertel (text), Denis Schwarz (art direction), Walter Tagliaferri, Rolf Hunziker (consulting), Constantine Wrage (FFF). Andrew Becker (direction/photography), Pumpkin Film (film production), Bacon X, Ultra Images (post-production), Jingle Jungle (sound studio), Fabian Scheffold (photo), Fluxif (image editing).