Meta Design: Initial logo for Charles Vögele
Charles Vögele commissioned Meta Design to create an additional form of the logo. This is to be composed of the initials C.V. and used in stores, in communication and on clothing.
MetaDesign systematically analyzed the characteristics of the existing Charles Vögele logo. MetaDesign bundled the resulting essence into the new logo short form. The quality of this initial logo lies in its simplicity, conciseness and clear visual connection to the brand. According to the press release, the new logo gives Charles Vögele greater flexibility in the use of its logo, while at the same time maintaining consistency in brand management. Rudolf Peter Scheben, Head of Marketing Charles Vögele: "Meta Design has mastered the challenge of finding a suitable solution for the different needs on a higher level." André Stauffer, Creative Director Meta Design: "Working with the brand in its condensed form, but at the same time thinking and designing it for multiple applications, was a nice challenge and appeal of this task."
