Adicto gives the Grand Hotel National a new coat of paint
Design meets tradition: The agency Adicto from St.Gallen has redesigned the traditional brand of the Grand Hotel National in Lucerne. of the Grand Hotel National in Lucerne.
The agency showed itself to be responsible for the complete recreation of the corporate design
responsible - from the revision of the brand to all print products. The brand image of the traditional Grand Hotel National in Lucerne is now shining in new splendor. Adicto, the agency for design and new media in St.Gallen, first took on the brand of the 5-star hotel and finally implemented the entire communication media for image, correspondence and guest information on the basis of the new corporate identity.
New overall picture after hotel takeover
The new, uniform appearance, which will characterize all activities of the Grand Hotel National AG in the future, has a pleasing background: After the expiration of the lease agreement, the AG took over the hotel operation again itself in the fall of 2013. "After the takeover, we wanted to continue our offer of hotel and résidence under a uniform image that shows our competence as well as the elegance, tradition and special flair of our hotel. We are very pleased with the result," says Nicole Winkler, General Manager of the Grand Hotel National.
Filigree down to the smallest detail
The refreshed brand features fine and closed ornamentation with curved shapes, the elements of which can now be reproduced in all media. This has enabled the consistent handling of the brand to be optimized through the multitude of formats and media used, and the color scheme to be reduced. In addition, the house was re-staged with current photographs. Adicto has been working for the Grand Hotel National since the agency was founded in 2012 and also designs, among other things, advertisements or, as most recently, the Christmas mailing.
