Customer growth and pitch wins

Metzgerlehner: into the new year with three new customers

Metzgerlehner announces three new clients in its portfolio at the beginning of the year: Biotta, the organic pioneer from eastern Switzerland, will be relying on the Zurich agency in the future. The traditional brand wants to make a name for itself with new momentum. The Klubschule Migros, Switzerland's largest further education institution, is also relying on Metzgerlehner for upcoming campaigns. The Swiss food company Gustav Gerig will realize campaigns for three of its national product brands with Metzgerlehner: Avopri, Raimond Frères and Majestic.

The first works for these new customers in the Metzgerlehner portfolio will already be on display in the next few days.

Havas: Pitch for BAG campaign won

The pitch for the mandate of the alcohol prevention campaign 2014-2016 has been decided. After a two-stage, selective tendering process, the agency Havas Worldwide in Zurich has been awarded the mandate. The campaign will be implemented by the Federal Office of Public Health in close cooperation with numerous stakeholders in the field of alcohol prevention as part of the National Alcohol Program. It raises awareness of alcohol abuse among the Swiss population.

Jung von Matt/Limmat wins overall Raiffeisen account

Jung von Matt/Limmat prevails in a multi-stage evaluation process and wins the account of the traditional Swiss bank Raiffeisen. "We chose Jung von Matt/Limmat because of its proven brand expertise and interdisciplinary approach. The agency combines all communication disciplines under one roof and is thus the ideal partner for us for an integrated concept," says Jürg Moosmann, Head of Advertising & Brand Management at Raiffeisen Switzerland, explaining the decision.
Roman Hirsbrunner (CEO Jung von Matt/Limmat) and Alexander Jaggy (Executive Creative Director), are looking forward to the new task: "To further develop the most popular banking brand in the Swiss market in terms of communication is a task that demands the strategy competence and creativity of an agency." The first works will be on display in the summer.

Customer growth at Basel West

The Basel West communications agency can look back on a successful business year and won seven new mandates in 2013: Association of Swiss Psychotherapists ASP, BAK Basel Economics, ELCA Informatik, Ford dealer with a new customer magazine, Hatebur Umformmaschinen, Mariastein Monastery, Night of Faith of the Association for the Promotion of Culture Basel-Stadt. The long-standing cooperation with Roth Gerüste, on the other hand, was terminated at the end of the year.

OMD Switzerland wins Seat

Within the framework of a multi-stage agency evaluation, OMD Switzerland was able to successfully assert itself and convince Seat Switzerland, Schinznach Bad, with innovative communication proposals, locally based consulting expertise and a fully integrated digital media strategy. The mandate covers national communication across all consumer touchpoints and is completed with a comprehensive online presence in addition to the well-known classic media genres. Manfred Strobl, CEO OMD: "We are extremely pleased about the mandate and the confidence Amag/Seat has placed in us. The OMD agency will enthusiastically contribute its holistic consulting and competent implementation from 2014 onwards".

Seat is served by OMD's "North" unit, headed by MD Markus Bettler. After the UK, Switzerland is already the second European market in which Omnicom was able to convince Seat and win it as a new customer.

Advico Y&R flies Emirates

As of now, Advico Y&R is starting for Emirates. In a multi-stage pitch process, Advico Y&R prevailed over the competition. Various works are already on air.

By the Way accompanies S3 on the way into space

When Swiss Space Systems begins its test flights into space in 2017, the Bern agency By the Way will play the co-pilot, so to speak. It accompanies the young and ambitious company in all aspects of communication.

With Swiss Space Systems (S3) based in Payerne, By the Way Communications was able to win over a company that is unique even by international standards. Founded in 2012, the company aims to develop and build suborbital shuttles in Payerne for the inexpensive and safe launch of small satellites weighing up to 250 kilograms. First test flights are planned for 2017; first commercial launches for 2018. S3 has partnerships with the European Space Agency (ESA) and Dassault Aviation, among others, and can draw on existing expertise from previous projects such as "Hermès" and "X-38". The company has a total budget of around 250 million Swiss francs until 2018. It currently employs around 50 people. The system developed by S3 will be used in this video illustrates.