Erdmannpeisker makes the baker dance
Erdmannpeisker hat für die Grossbäckerei Romer's eine Imagekampagne und ein neues Corporate Design kreiert.
In just under 40 years, Romer's has grown from a small, local bakery to a large bakery for catering establishments. Despite this rapid growth and the logistical demands of a modern, industrial bakery, Romer's remains true to the traditional bakery craft in production.
The new appearance is intended to communicate exactly that with the key visual of the home baker. In the various motifs, this home baker shows himself to be adaptable to the different sectors and thus demonstrates his closeness to his customers. The image campaign will be seen in all relevant trade magazines from January 2014. In the course of this relaunch, the company's logo and corporate design were also revised and refreshed.
Responsible at Romers: Remo Romer (Managing Director), Daniel Meier (Marketing & Export). Responsible at Erdmannpeisker: Patrick Fawer (AD), Peter Rettinghausen (text), Gabriel Peisker (CD), Sybille Erdmann, Selina Helbling (consulting), Jonathan Heyer (photographer), Pixelpolish (image editing).
