Goldbach Media expands management
Since January 1, 2014, the existing five-member top management of Goldbach Media has been strengthened by an expanded Executive Board. As part of this reorganization, the Sales unit is also being restructured.
Gabriel Blume, Sales Director TV & DOOH. Blume, who holds a degree in business administration, has held various management positions at Goldbach Media for the past seven years, including Mediacom Zurich and IP Deutschland.
Thomas Müller, Head of Strategic Planning, has been with Goldbach Media for three years in various functions. Before that, he was Head of Electronic Media at Zenith Optimedia.
Lorenzo Leutenegger, Sales Director TV Product Group 2. The marketing planner with a Swiss federal diploma has been working as a sales specialist at Goldbach Media for five years.
Jacqueline Sasse, Sales Director TV Product Group 1, took on management responsibility at Goldbach Media, first in the Radio division and then in TV, and before that at TF1 Group - Eurosport, Messe München and America's Cup Management.
Guido Trevisan, Strategic Advisor of the Management Board, the federally certified marketing manager has held management responsibility for nine years at Goldbach Media as well as Wilmaa Digital World in the area of marketing.
New structure of the sales organization
With the expanded management, a new sales structure also comes into effect. The TV divisional and regional stations will be split between the existing two TV sales teams:
TV Product Group 1 (3+, 4+, M6, RTL, RTL9, RTL II, RTL NITRO, SuperRTL, VOX, W9), headed by Jacqueline Sasse, now includes Cartoon Network as well as the placement of Regional TV, Rouge TV and TVM3.
TV Product Group 2 (Kabel eins, Pro Sieben, SAT.1, Sixx) is supplemented by Comedy Central, DMAX, MTV, N24, Nickelodeon, Teleclub and VIVA CH and is now headed by Lorenzo Leutenegger.
