Serviceplan: Peter Felser becomes Chairman of the Board

The General Meeting of Serviceplan Suisse has elected Peter Felser as Chairman of the of the Board of Directors. Felser will also acquire a stake in the owner-managed agency.

With Felser, a proven expert and intimate connoisseur of the Swiss communications industry could be won. The former Advertiser of the Year is considered one of the most successful entrepreneurs in the industry and one of the most important brand strategists in Switzerland.

Together with Martin Spillmann, Peter Felser founded the advertising agency Spillmann/Felser/Leo Burnett and, as CEO, built it up into the second-largest and most creative agency in Switzerland. In 2011, he sold his shares and handed over operational management. Today, he oversees selected brand and strategy projects, lectures on brand management at several universities, and is active as an entrepreneur, board member, and foundation board member. Felser on his new role at Serviceplan: "I'm looking forward to passing on my experience in building and expanding a successful agency. The ambitions are high. I know and value Christian Baertschi and Sacha Moser very much. I've already had the pleasure of working successfully with both of them."

For Christian Baertschi, Managing Director of Serviceplan Suisse together with Sacha Moser, the new constellation is also ideal: "On the one hand, I was able to work closely with Peter Felser for over seven years, which naturally makes mutual understanding much easier. On the other hand, I couldn't ask for better reinforcement for our agency in the Swiss advertising scene."

Serviceplan Suisse, founded at the end of last year, currently employs around 30 people. The Haus der Kommunikation in Zurich is also home to the digital agency Plan.Net and Serviceplan Public Relations Suisse. Peter Felser, when asked about the group's prospects for success in Switzerland, says: "The combination of entrepreneurial local managing directors with a potent international network is unique. The Serviceplan Group is extremely entrepreneurial, all managing directors are substantially involved and bear corresponding responsibility. Clients appreciate this entrepreneurial understanding."

Florian Haller, Managing Director of the Serviceplan Group, says that the new appointment brings him a good deal closer to his goal of establishing a successful agency group in Switzerland: "In Peter Felser, we have gained a proven communications strategist and experienced entrepreneur for the further development of our agency group in Switzerland.


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