Pink for Amag and VW: TV spot for the anniversary
Volkswagen has been present in Switzerland for 65 years. Amag has been selling the traditional brand in this country for the same length of time. Rosarot has created a TV commercial to mark the anniversary.
The agency took the nostalgic aspect of the VW ad subjects from the 1960s and transported it into the present as an independent story. The TV spot shows a "Golden Ager" sitting in his own four walls in front of a cozy fireplace, fitting for the cold season. He is reminiscing and enjoying a photo album. It quickly becomes clear that it is not about his own family history, but about the 65 years of Volkswagen Switzerland that he shares with the brand and associates with fond memories. The story illustrates in a simple way the decades-long bond between customers and the traditional VW brand and one of the most important brand values: intrinsic value.
The TV spot can currently be seen on various Swiss TV stations and in the Swiss advertising windows of foreign TV stations.
Responsible at Amag: Cristina Feijoo (Trade Marketing). Responsible at Rosarot: René Karrer (creative direction), Andreas Steiner (concept, text), Yolanda Lopez (art direction), Pascal Knill (consulting), Sandra Brandenberger (graphics). Responsible at Iguana Productions: Daniela Zwahlen (producer), Toni Krebs (director), Ralph Baetschmann (camera), David Satz (lighting), Felix Balke (editor), Jürgen Kupka (color grading), Patrick Böhler (sound design).
