Mediacompass shows what makes the target group tick
Formeldrei launches a campaign promoting Publisuisse's Mediacompass.
With the Internet-based intermedia tool Mediacompass for strategic media planning in the Swiss market, campaign strategists gain new insights into the consumption and media habits of potential customers.
The idea elaborated by Publisuisse was promoted by Formeldrei. The posters show the unexpectedly different preferences and wishes of the target group representatives on one and the same image. Realized are ads in the business and communication trade press and online banners as well as the appearance on the Website.
