Leo Burnett explains the new package world
Swiss Post simplifies parcel shipping. To make the new parcel services known to business customers, Leo Burnett Switzerland has created animated films that explain the new services in detail.
Films that take place in a hand-built package world where everything is made of real cardboard. This is remarkable in that the animated films were shot using stop-motion technology, where every movement is cut out from cardboard from scratch. The result is three explanatory films that narrate the new services in a way that is entertaining. The works can be seen on a Postlogistics microsite, Post.ch/parcel-world
Responsible at Postlogistics: Ruth Mathias, Christian Suter , Inari Kirchhofer. Responsible at Leo Burnett Switzerland: Christian Bircher (CD/Art), Patrick Suter (CD/Text), Roland Buob, Marco Donada (Art Direction), Patrick Suter, Bastian Otter (Text), Peter Brönnimann (ECD), Suzana Kovacevic, Erasmo Palomba (Art Buying), Michael Gassler, Fiona Gottwald, Sebastian Zeuner (Consulting), Daniel Strickler (Production). Film: Plan B (production), Tilburs (artwork), CanCan (animation), Bruno Conti and Jimena Oddi (direction). Microsite: Station.
