Ricardo.ch: Lars Hanf becomes Head of Marketing
Lars Hanf takes over the newly created position of Head of Marketing at Ricardo.ch as of December 1, 2013.
In this role, he will be responsible for all marketing activities of Ricardo.ch, Autoricardo.ch and Ricardoshops.ch and will report directly to Christian Kunz, CEO of the Ricardo Group, according to a statement. The 35-year-old has many years of experience in marketing and sales. Before joining Ricardo.ch, he held various marketing management positions at Credit Suisse. As Vice President Marketing, he was responsible for all online and offline marketing measures for Credit Suisse's Private Banking division in Switzerland, among other things. Previously, Hanf worked as a management consultant, supporting leading European companies in the development of growth strategies and marketing programs. Lars Hanf graduated in business administration from the University of Leipzig and holds a degree in business administration with a focus on marketing. He is married and lives with his family in the canton of Zurich.
Lars Hanf takes over the entire marketing team of Ricardo.ch with a total of twelve employees. Marketing consists of the areas of performance marketing, brand & advertising, and corporate communications.
