Edi.13: The winners

In a packed house, more than 700 professionals honored domestic filmmaking at Zurich's Schiffbau on Thursday. The motto of the award show and party was "Forest Festival". Peter Beck, president of the Swissfilm Association says of the concept: "Once a year, everyone meets in the forest to hand out their Edis." The decoration, which was based on the stylistic device of the many trees, was correspondingly mysterious. Still, no one had to lose track of what was going on. As in the previous year, Mireille Jaton and Marco Fritsche competently and wittily led through the awards ceremony. This was interrupted by five show blocks. These were designed by DJ Sonos and a lot of hardcore techno sound.

Special Edi:

What a contrast between the product and the location. The story is told with subtle wit, the location fits it absolutely perfectly, as do the beautifully worked out details. This is worth a special Edi. for the script to the jury.

The film succeeds in showing a small town in the personal universes of its inhabitants. The realization is successful and sensitive on all levels. This touching homage to a town and its inhabitants is worth a special Edi. for directing from the jury.

Is it an art to adequately capture a breathtaking landscape with the camera? Yes, says the jury, because it took a lot of skill to make such a highly aesthetic film. The image dramaturgy and also the super colorgrading are worth a special Edi. for camera to the jury.

First the big meal and as soon as the bill comes, the lights go out. A great, professional work. This animation with 3D, stop-motion and keyframe animation is worth a special Edi. for animation to the jury.

Finally, once again a musical composition that manages to make the film extremely touching. The interplay of the music with the lyrical text and the images is perfect. The jury awards the Special Edi. for Music & Composition.

The film deals with a highly complex topic in a touching and surprising way. Despite formal alienation, closeness to the protagonists is created and awareness of the issue is raised. For this, the jury awards the Special Edi. for the concept.

This film does everything a good film must do. In a subtle way, the direction leads through the story until the surprising end. Ingeniously, the plot switches from an emotional relationship story to brutal reality. It touches and literally hits the heart. The jury awards the special Edi. for directing.

The wonderful aesthetic images, which, thanks to the visual effects, combine to form a small work of art, convinced the jury with the highest visual quality. They rewarded this with a special Edi. for Visual Effects.

The beautiful figures are detailed, the story exciting This high-quality animation and a well-told story with a -despite everything- charming ending made the jury fun and is worth her a special Edi. for animation.

Commercials for TV and cinema:

With all the stylistic means of great cinema, the round dance of a passionate love is skilfully spanned through space and time. In masterful interplay, image and music trace the ups and downs of a life to its supposedly happy end, leaving us in silence at the final twist. This was worth a bronze award to the jury.

A film that is fun to watch. First, because it avoids the well-known clichés. Covetousness doesn't need alpine meadows: That's smart thinking. Second, because the really funny dialogue is pointedly written. And thirdly, because of the inimitable laconism of simple people in the provinces: this is aptly staged. The jury rewards this achievement with a bronze Edi.

In great cinematographic style, this film celebrates an often overlooked aspect of the vacation, namely the levering of time. In numerous shots and situations, our well-known protagonists work to perfect the advertised product. And that was worth a Bronze Edi. to the jury.

Thanks to brilliant direction, this film succeeds in bringing an apt yet surprising short story rapidly to the point while at the same time conveying the didactic content in an understandable way. Gender and generation clichés are skillfully played with and broken again to create a vibrant image of reality in which the audience can immediately recognize itself with a smile. That was worth silver to the jury.

Elaborately staged, the film shows how a single click can make an entire community sit up and take notice. The TV spot convinced the jury with its heartfelt main character, a breathtaking backdrop, as well as its sense of dramaturgy and attention to detail. This thoroughly successful achievement is worth a Silver Edi. to the jury.

That it is impossible to force or plan happiness is obvious to any reasonable person. Nevertheless, the protagonist of this series suggests a causality between his pseudoscientific approach and his success in the game with determination. This results in an irony in perception, which is the appeal of this series. In addition, it impresses with its originality, coherent staging, witty dialogues, excellent acting and stylish visual realization. For this, the jury awards the Gold-Edi.

Corporate image films:

This film does not advertise a product and yet is extremely close to the product. And therefore makes the best advertising for it. A strong basic idea, consistently, credibly, charmingly and entertainingly implemented: The jury honors this with a silver Edi.

Corporate marketing films:

Impressive how a product is advertised via clichés. Successful concept and a direction that convinces; with which is played in an entertaining way with wit and self-irony. A good cast with acting excellence, with good timing and the punchline placed at the right moment. This was worth a Silver Edi. to the jury.

Corporate Internal Communication and Training:

The film impressively shows what motivated employees can achieve together. The "White Arena" in cool black and white, emotional images, cut to a suitable song - the perfect unity of camera, editing and music. The film thus achieves its goal of making employees proud of their employer and their destination. The jury has got an appetite for sun, snow and mountains and awards the work with a Bronze-Edi.

Television:

The trailer creatively brings together two elements - the London landmark Big Ben and Olympic sports. The tower mutates into a competition area and surprises with fascinating images and connections: the sprint track leads to dizzying heights, daredevil jumps with the mountain bike from the roof and the top of the tower becomes a high bar for artistic gymnastics. Light-footedly, the trailer is able to grab even non-sports enthusiasts for a moment. That was worth a silver award to the jury.

Multimedia and interactive mixed works:

High-class, creative implementation of a low-budget production. All the possibilities offered by such a promotion are used, be it the event in the train station concourse, the online live stream or the show case as a viral film. The focus is on the USP of the product (the Galaxy S4 has an eye control function): you have to look. If you look away, you lose! So much humor and creativity for the presentation of a technical feature was worth its weight in gold to the jury.

Commercials for other media/Internet clips:

Generates 100% attention, clearly communicates the most important messages with the authentic humor of the protagonist, whom we all know as a stereotype and therefore can not easily forget. This entertaining viral film in a fluid narrative style with purposefully inserted punchlines is something you want to share. This was worth a Gold-Edi. to the jury.