YB: Honda new main sponsor
Honda Suisse and BSC Young Boys announce their new partnership. Honda will be present as a shirt sponsor from the second half of the Swiss Football Championship and will equip around 45 YB employees with vehicles.
Hiroshi Nomura, President of Honda Suisse: "The partnership with YB is a perfect fit for our brand and the Challenging Spirit with which we are on the road. For us, the Young Boys embody team spirit and the joint pursuit of ambitious goals. This dynamism and the emotions associated with it are reflected in our products and in our company." Alain Kappeler, COO of Young Boys: "We see Honda's entry as YB's main sponsor as a great sign of appreciation for our club. In the preliminary talks, we quickly found many common characteristics that we want to live and experience together in the coming years. I am convinced that YB and Honda will benefit from each other to a great extent."
Honda will become the main sponsor of BSC Young Boys for the upcoming second half of the season and will continue until the end of the 2016/2017 season. Starting in the second half of the season, Honda will be present as the main sponsor on the shirts and training uniforms of the 1st team and will equip around 45 YB employees (players, coaches, management) with vehicles. In addition, Honda will make various appearances at Young Boys' home matches and will be able to present vehicles.
