TV commercials most expensive after "Tagesschau
Ein 30-Sekunden-Spot nach der «Tagesschau» kostet über 22'000 Franken, wie eine Übersicht der Zeitung Schweiz am Sonntag zeigt. Ob dieser Platz auch der effektivste ist, wird bezweifelt.
The place immediately after "Tagesschau" was by far the most expensive in Switzerland in October. Second place - ahead of "Der Alte" - cost "only" 14'700 francs. This is followed by the blocks after "10 vor 10" and before "Tatort" (both 13'800 francs). With these SRF-1 rates, even the two German private stations Pro Sieben and RTL can keep up with the shows "The Voice of Germany" (13'200 francs) and "Boxen" (12'800 francs). An advertising appearance on the prime-time show "Der Bachelor" on 3 Plus costs around 5,000 francs, which is more than it did before the SRF talk show "Schawinski" (3,000 francs).
Whether the slot after the "Tagesschau" is also the most effective is disputed. Media economist Bjorn von Rimscha told Schweiz am Sonntag that emotional advertising in particular is less effective subconsciously and after analytical newscasts. The prerequisite for effectiveness is better when the recipient is in a positive mood. This assessment is in line with figures from the United States. There, the top 10 is occupied exclusively by entertainment programs: The most expensive is an ad in the series "The Big Bang Theory" (326'260 dollars), followed by "The Voice" (264'575 dollars), "Modern Family" (257'435 dollars) and "The Simpsons" (256'963 dollars) (Source: Adweek.com). (hae/SaS)
Image: Srf.ch, Werbewoche
