The waiting time in the meter-long queues gave the promotion crew the opportunity to talk to the consumers in qualitative 1:1 contacts. Per festival, the Blaster was tried out by 1'200 to 1'600 enthusiastic visitors. An integral part of this year's overall festival appearance was a Zweifel kiosk, also in the form of a packet of paprika chips. Zweifel Pomy-Chips used this in combination with an automated raffle to increase sustainability and minimize waste. This gave festival-goers a chance to win an instant prize for every empty chip pack with a winning code that was returned. Throughout the summer, over one million chip samples were distributed, according to the release!
Responsible at Zweifel Pomy-Chips: Christoph Ernst (Group Product Manager), Philip Honegger and Sabina Thaqi (Sponsoring & Events). Responsible at Statement: Philipp Brunner (overall responsibility, strategy and concept), Renato Auer (project staff) Responsible at Jim&Jim: Fabio Emch (Managing Director, Concept), Cyrill Steiner (Head of Promotions), Esther Zumstein (Project Staff), Tobias Bonfanti (Direction and Implementation Event Film). Responsible for Aroma: Yves Thommen (consulting), Lukas Baumgartner (project manager), Marco Wüest (project staff).