Swiss Effie 2014: Now open

Swiss Effie evaluates both the market performance and the creativity of commercial communication. This makes Effie equally attractive for clients and agencies and recognized by both sides. Swiss Effie 2014 is organized and carried out by BSW Leading Swiss Agencies. 2014 will see the 15th award ceremony of the competition.

The award honors marketing communications that are proven to be effective, creative and efficient in terms of their cost/benefit ratio and ambitious marketing goals. Communication and advertising measures that were used in the years 2010 to 2013 can be submitted for the Swiss Effie 2014. Meaningful figures must be provided for campaigns that are still running.

24 representatives of clients, science and research as well as agencies form the jury of the Swiss Effie 2014. Jury president is Torsten Tomczak, Director of the Research Center for Customer Insight FCI at the University of St. Gallen HSG.

Submission to the Swiss Effie takes place online. It is to be made both electronically and in writing (by post) using the registration and submission form. All important information on this procedure, including detailed conditions of participation, can be found at Effie.ch.