Erdmannpeisker: For every baby day
Bimbosan has been producing infant milks and bottle supplements since 1932. The image has not been renewed for thirty years. Together with Quai72 and Erdmannpeisker, Bimbosan has now developed a new positioning.
The baby food brand Bimbosan offers infant milk with nutritional additives for a wide variety of situations in everyday baby life: for stools that are too hard or too thin, for huge appetites, spitting up and cramps, and for sleeping through the night. Erdmannpeisker expresses this in the claim "Bimbosan. For every baby day."
For the new appearance, everything from the products to the communication was redesigned. The core of the appearance is the modern retro illustrations. Color codes on the packs help to distinguish the different products more quickly. The new appearance is applied cross-medially on all packaging, in advertisements, brochures and on social media. Also important for the relaunch of Bimbosan are specialists in pharmacies and drugstores, for whom a sales folder was produced and training sessions organized.
Responsible at Bimbosan: Daniel Bärlocher (CEO). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Sybille Erdmann and Catharina Schütz (consulting), Patrick Fawer (art direction), Peter Rettinghausen (text).
