Swissquote becomes Formula 1 sponsor
The online bank Swissquote becomes a sponsor of Formula 1. Last week, Swissquote acquired MIG Bank in Lausanne. In doing so, it also acquired a sponsorship contract for the Mercedes AMG Petronas Formula 1 team.
"We will continue our Formula 1 sponsorship," says Swissquote CEO Marc Bürki in an interview with Handelszeitung. The fact that the Swissquote logo will be on the racetrack in the future is expensive, he says. "But these advertising costs make sense against the background that next year we will replace the MIG brand with that of Swissquote," Bürki said. The contract runs until the end of the 2014 Formula 1 season, and it has not yet been decided whether Swissquote will renew the sponsorship agreement for the years starting in 2015.
