Publicitas expands management

As part of the announced strategy, the management of Publicitas will be reorganized as of October 1, 2013. Under the leadership of Alain D. Bandle, CEO of Publicitas since March 1, 2013, the company will focus on cross-media advertising marketing with the aim of being the preferred partner for advertising clients, agencies and media providers. Three new members have joined the Management Board, bringing the total number of members to seven. The new composition of the Publicitas Executive Board, under its CEO Alain D. Bandle, follows the announced strategic focus on increasing automation in the sales, planning, booking and handling processes, expanding the media portfolio and striving for cost leadership in the core activity - the marketing of advertising space.

As already announced, Christoph Marty, previously Managing Director Media Switzerland at AZ Medien, will be a new member of the Executive Board. He will join Publicitas as Sales Director Switzerland in spring 2014 at the latest and will manage national and regional sales while implementing the portfolio approach.

Also already announced, Rainer Sauser, most recently Managing Director Systems & Services at AZ Medien, will join the management of Publicitas as Operations Director. The Operations division consists of the Processing, IT and Facility Services departments.

According to the press release, the position of Chief Technology Officer (CTO) on the Management Board is still to be filled. The CTO will further develop Publicitas' unique tool landscape in the areas of sales, planning, booking and settlement processes and the automated marketplace for planning and booking all media types.

Moreno Cavaliere is the new member of the Executive Board responsible for Media Partner Relations. In his role, he conducts negotiations with media partners and is responsible for the pricing of Publicitas services and the management of the media products marketed by Publicitas. The division also has a research department which is responsible for generic marketing.

Johannes Braun, International Managing Director, remains a member of the Executive Board and will focus on Publicitas' international business in the EMEA, APAC, North America and Latin America regions.

Rüdiger Petrikowski, CFO of Publicitas, will continue to represent the Finance department on the Executive Board and Alain D. Bandle is directly responsible for Corporate Services, consisting of the Corporate Development, Human Resources, Corporate Communications and Legal departments.

New Publicitas management:

Alain D. Bandle, CEO
Christoph Marty, Sales Director Switzerland (from spring 2014 at the latest)
Rainer Sauser, Operations Director
Chief Technology Officer (vacant)
Moreno Cavaliere, Director Media Partners
Rüdiger Petrikowski, CFO
Johannes Braun, International Managing Director