Bold and gaze dictate the eleventh commandment

With the publication of the latest Wemf readership figures, it's official: Blick and Blick am Abend together reach 1,331,000 readers throughout Switzerland (1,314,000 German language group) without overlap. Bold Werbung announces the good news in ads and on banners with the epochal words: "Thou shalt book the day and the evening!" The new commandment for broadly effective distribution is presented in style by an enlightened media disciple on two marble panels. The motif can be seen immediately in the trade press and on the Internet.

responsible at Ringier: Jeannine Jäger (Head of Media/Marketing), Eveline Kneubühl (Deputy Head of Media/Marketing). Responsible parties at Bold: Philippe Hansen (consulting), Lindo Ganarin (text/concept), Bruno Gerber (art direction), Twin Design (photography).